Make monitoring the reason clients pick you.
briefingworks builds the monitoring and briefing pipeline into the inbox your team already uses. The ten minutes an associate spends formatting each item becomes thirty seconds. Bilingual, in your house style, live within the first month, and yours outright.
What your team does every morning
An associate opens the article, strips the advertising and the navigation, reformats the body, writes the translation, checks the date format, pastes it into an email and sends it to the client. Ten minutes an article. Throughout the working day. Every working day.
Nobody at your agency was hired to do that, and nobody bills for it.
What changes
Associates move from producing the briefing to reading it.
Their best hours go to journalists, drafts and client calls instead of formatting. That’s the work you bill at advisory rates, and it’s the work that keeps good people from leaving.
Monitoring stops being a pass-through line on the invoice.
It becomes a deliverable in your own format, in both languages, produced faster than the agency you’re pitching against. You can put it in the room during a pitch rather than in the appendix.
The standard holds when the person doesn’t.
Same output on a quiet Tuesday, on the morning after a profit warning, and when whoever normally does it is on holiday. Missing a piece of coverage about a client is a reputational problem for you, not an efficiency one.
Case study
At a strategic communications firm with offices in Germany, Dubai and London, the pipeline runs around 300 times a month across three offices. Work that took ten minutes now takes thirty seconds.
How a build works
A call, thirty minutes. How monitoring runs today: who does it, at what time, how many items, which sources, which languages.
Process mapping, two days. Sources, output formats, exceptions, house style, client-specific rules.
Build, live within the first month of the engagement. It runs on your infrastructure, under your accounts.
Testing and refinement, the two weeks after that. Real traffic, real corrections, included.
Where the data sits
Everything runs on your own infrastructure, under your own accounts and API keys. No article text, client name or briefing passes through anything briefingworks controls.
I build the pipeline and hand it over. From the day it goes live, it is running in your systems rather than mine.
I’m Amer. I built the first version of this for a strategic communications firm in Frankfurt, where it now runs daily across Germany, Dubai and London. Before that I spent six years in technology, with companies based in San Francisco. I hold an MBA from IE Business School in Spain.
I build these one at a time. The process mapping is the part that makes it work, and it doesn’t scale.
Get in touch
Thirty minutes, no demo and no slides. I want to understand how monitoring runs at your agency today: who does it, at what time, and what it costs you. If it isn’t worth building for you, I’ll tell you on that call.